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15 Ways to Improve Church Marketing

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Just read on Kerry's blog about a new article called 15 Ways to Improve Your Church Marketing. There's some good stuff in there (although a couple of them are too general to be immediately helpful) and as a youth worker the one that stood out to me the most was #11:
11. Reduce the number of things you promote.
If a church is promoting too many things, it can intimidate new people. Try not to clutter your church communications with too much information. Have a plan for prioritizing what appears in your bulletin, newsletter and home page of your Web site. An easy rule of thumb is if it affects the entire church, it should be in the spotlight. Use sub pages on your Web site, e-mail and phone calls for smaller promotions.
JG

posted by Joshua Griffin @ 10:26 AM |

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