The Audiences of Student Ministry
Wednesday, November 7, 2007
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My latest article on Simply Youth Ministry is up today, you can read some of it below and the rest here. Thanks for those that contributed to the brainstorming on it last week, too. Cool!
Sometimes I wonder if those of us who are student pastors fail to realize we have audiences all around us. We know students are listening (well, we hope they are), but there are also many other audiences watching and waiting to see what happens next with our ministry. Here are a few of the groups I’ve identified who are checking us out, and probably you, too.JGStudents
This is the focal point of our ministry and really our intended audience. We are here to minister to junior high and high school students, and they are watching our every move. They sense cynicism more quickly than anyone, and they have a keen sense of when someone is inauthentic. So show them what the church is and what the church can be. Don’t be afraid of speaking the truth in love, and don’t shy away from God’s call to point young lives to Him.
Volunteers
If students are the intended audience of your ministry, volunteers are a close second. If you’ve been in youth ministry any amount of time, you’ve realized that pouring into volunteers who then pour into students is crucial for success. The longer I’m in youth ministry, the more I’m convinced our influence can be greatly amplified when our audience of volunteers is well-trained, encouraged and united.
Parents
Often overlooked and many times thought to be disinterested, many parents are hungry for your direct involvement. They appreciate your willingness to minister to their teenagers, but we only partially succeed if we fail to reach into the home. Parents are an eager audience, waiting to be engaged.
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