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Book Review: Purple Cow

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Just finished up Seth Godin's Purple Cow - a book centered around one word: remarkable.

You see cows. Lots of cows. And after a while, cows just fade into the background. That is, until you see a purple one. It gets your attention, you want to see it up close, touch it, see what happens when you poke it. And you can't wait to tell your friends about it.

The book is fantastic, really a quick read that could have lasting implications to your business. Some of it translates well to the church setting, but not as much as some of his other works. Is your service remarkable? What are you communicating to the early adopters, and are they sneezing? Once you have a Purple Cow, what can you do to develop another one before you become one of the crowd.

If you aren't working on something remarkable, drop everything and head that direction now. Good stuff! A-


posted by Joshua Griffin @ 11:26 PM |

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At 9/11/2007, Anonymous Anonymous said...

This was good, if not a little repetitive. It's like they got the concept and then wrote that down several times and called it a book. It's a GREAT concept though.

At 9/11/2007, Anonymous tuggle said...

Seth has got to be one of the most welcomed non-Christian voices in the church.


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