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Book Review: Made to Stick

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Just finished reading Made to Stick, a new book on making your messages stick as opposed to so many others that fly in one ear and out the other. This is not a Christian book - though many of my applications will be contextualized to the church setting - it is a business best seller. I'm not going to lie to you, this is some next level stuff - a medium-intensity read but way beyond the other more simple books I've been plowing through lately.

And I love it. I love the examples of what sticks. I love figuring out why they stick. And I'm dying so that mine will stick, too.

The book focuses on principles of simplicity, unexpectedness, concreteness, credibility, emotional and story. The results are astounding, and I'm putting a ton of it into action in my communication tasks even today. I can think of 5 things I've done differently the past 10 days directly related to my learnings in the book. A great, well-illustrated book that will help the message stick. A+

JG




posted by Joshua Griffin @ 5:01 PM |

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5 Comments:

At 9/05/2007, Blogger Droopy's said...

Can i borrow your copy?

 
At 9/05/2007, Blogger Joshua Griffin said...

Of course, just grab it off my shelf of "stuff I read in 2007" in my office ...

JG

 
At 9/07/2007, Blogger Abram & Sarah said...

This comment has been removed by the author.

 
At 9/07/2007, Blogger Abram & Sarah said...

I would love to get to work with you some day. If/when my church (www.trurochurch.org) hires an Executive Pastor/COO type, will you apply?

 
At 9/07/2007, Blogger Joshua Griffin said...

I'm too young to be a COO. But maybe when I turn 49 ... :)

JG

 

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