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Newspaper Circulation Dropping

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Does this surprise anyone? I don't think I've taken a paper since I was born. Unless it's USA Today in a hotel, I'm reading the net for news. Here's an excerpt:

Average paid circulation at Sunday newspapers fell 3.1 percent versus the same period a year ago, also a comparable decline with the last time circulation tallies were reported, the NAA said.

The figures were based on NAA's analysis of circulation figures released Monday by the Audit Bureau of Circulations, a separate group which reports figures on individual newspapers but not industrywide data.

Despite the declines in paid copies, the NAA also reported Monday that newspaper-run Web sites had an 8 percent increase in viewers in the first quarter. The data from Nielsen/NetRatings found that newspaper Web sites averaged 56 million users in the period, or 37 percent of all online users in the period, the NAA said.

According to Audit Bureau data, Gannett Co.'s USA Today remained the top-selling newspaper with 2,272,815 copies, up 0.09 percent from the same period a year ago; while The Wall Street Journal, published by Dow Jones & Co., was second with 2,049,786, down 1 percent.


JG

posted by Joshua Griffin @ 10:35 AM |

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